Another MSP Software Line Gets Erased
First, the line between RMM (remote monitoring and management) and PSA (professional services automation) software disappeared. Now, the line between business continuity and security is disappearing. The latest evidence comes from Datto and Intronis MSP Solutions by Barracuda Networks, and ongoing work at companies like Continuum.
Meanwhile, MSPs are already blurring the lines between security and storage. A case in point: Acumen IT, an MSP in Greenville, S.C., has repositioned its storage offerings as secure data offerings. The company has a major partnership with Datto. “We tried pitching disaster recovery to our customers but it didn’t work because we’re not prone to disasters in this area,” says David Pence, CEO of Acumen IT. “As soon as we changed the messaging to data security the sales took off.”