Larry Page wanted to sell Google to Excite in 1999. The deal was stuck around $750,000 and 1% of Excite. But then the deal fell apart. Today Google’s Market cap is over $700 billion.
There are two versions of the story around why Excite did not buy Google at that time.
As per the then Excite CEO George Bell, he rejected the deal because Larry Page insisted that Excite replace all its search technology with Google’s search technology.
However, as per the details given by Steven Levy in his book ‘In The Plex’ George Bell was not very happy with Google’s search algorithm’s excellent performance. Bell thought Google’s relevant search results might take the users away to other websites, making it harder to retain the users on their own Excite webpages.
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